Search engine optimization is at the heart of every content marketing campaign. We understand that SEO writing is no longer about keyword densities, or meta data descriptions.
We understand the fact that Google now wants the content it ranks to make sense to the human reader and not just its algorithms. Stuff your content with keywords that don’t relate to the article and your SEO is most likely never going to work.
Our content and search teams work hand-in-hand to make sure that the content that is finally produced attracts the attention of the search engines. The latest of SEO techniques are applied to the content, ensuring that each word works as hard as it can to achieve the ideal search ranking. We know how to make content work for the Search Engines. How do we do it? - we don’t just please the search engines, we please the human reader as well!