Pay Per Click:

The strategy towards making your site visible has been affected tremendously lately over the past couple of years, and it is not only restricted to promoting yourself through Bing Ads or simply Adwords campaigns. It has something more to it to make it really effective. For immediate increase in visibility of your website, boosting the in-flow of traffic, and most importantly achieving a higher conversion rate through your corporate website, Pay-Per-Click advertising is gaining popularity in light of ever-increasing number of competitors.

Our Core PPC Strategies:

  • The creation of a targeted, well budgeted campaign that features the most efficient converting keywords

  • Developing High Quality Scores through Ad Group optimization, ad creation and landing page analysis

  • Targeted, Specific and Enticing Ad Copy with targeted calls to action

  • Tracking of Conversions and Constant Adjustment of bids and terms (manual and automated)

  • Daily quality control of campaign to monitor delivery of ads

  • Detailed analysis. The more the merrier. The more we analyze, the better you do.

What you can expect from our PPC Management

PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.

Implementation

We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.

Keywords

We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.

Adcopy Writing

We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay

Ad Extensions

Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.

Tracking

Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.

Shopping Ads

We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.

PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.

Reporting

We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in

Campaign Set up

  • Keyword Research
  • Ad Copy Development
  • Landing Page Recommendations
  • Implementation of Conversion tracking Code

Ad Optimization

  • Text Ads
  • Image Ads
  • Remarketing Ad
  • Interest-based Ad
  • Topic Targeting

Monthly click charges will be billed directly to you by Google AdWords, Bing, Facebook and not included in the maintainence fees